George Duncan

Marketing copywriter/consultant, author

Watch Your Ads Returns

From Watch Your Ads – A media memo by George Duncan

As a relief from the horrors of the Trump campaign, transition and, yes, presidency, I’ve decided to revisit my initial blog, Watch Your Ads. This where I attempt a modicum of revenge on the mindless ads I’m constantly subjected to as the price we all pay for a few minutes of TV drama or whatever. Send along your own thoughts any time.

Nails on the Blackboard Award, 2016

Goes to Jimmy from Zyppah. First for attaching such an idiotic name for a product intended for general sales, second for that Leo Gorcey voice that has me punching the mute button on the clicker as quickly as possible and third for the ridiculous assumption that half the world is keeping the other half awake with their snoring.

Johnny 4 – note Award:

The background theme behind the Humira ad repeats the same four notes seven times in a one minute ad. It’s enough to give you ulcerative colitis.

The Instant Diabetes Award

Goes to Kars4Kids featuring four 3-year-olds (ok, maybe a bit older) who must have learned to play various instruments in pre-school – all decked out in shocking pink, of all colors. Must the color of choice for people donating their cars, er, Kars. So sweet, I gain two pounds every time it comes on the screen.

War Monger of the Year Award, 2016

To Arnold Schwarzenegger, the steely-eyed commander of military forces in the ad for the computer game, Mobile Strike. He sure knows how to call up the heavy artillery, so all you computer game fans, gather round and Uncle Arnold will show how easy and exciting it is to blow folks to hell. Lots of noise, too! Get it from the ‘opp’ store.

Most Creative Ad of the Year, 2016

Yes, every once in a while something good happens in ad land. Ask Don Draper. In this case it’s Farmer’s Insurance’s charming ad featuring five dogs of questionable patrimony better known as “Mer-mutts.” They fill a kitchen with water and jump in for an Olympic demonstration of precision swimming. Hilarious. 9.7.

Now back to our show…

Diet Dr. Pepper – falsetto cowboy?

 

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