George Duncan

Marketing copywriter/consultant, author

Hey Marriott!

From Watch Your Ads – A media memo by George Duncan

Hey Marriott!

OK, those ads for Residence Inn are cute. Especially the penguins. But I have a question about the giraffe; how did he get the coffee into the cup? Hah? Hah?

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Let’s hear it for the 1%!

The very first time I saw The New York Times’ then new section, Sunday Styles, I thought to myself, wow, here’s a sandbox for elite advertisers. Casually checking a recent edition (4/20), I notice the front page is given over to (1), Oleg Cassini’s upcoming bridal show and (2) Bravo TV’s new reality entry, Southern Charm. Apparently, the former is chaste, the latter is “a higher-end display of ‘Jersey Shore’-style debauchery.” On page 2, if you can climb over Ivanka Trump’s obnoxious bracelets, is a piece on Robin Leach (he of Lifestyles of the Rich and Famous fame) in Vegas and on page 3 is a pickup of more higher-end stuff from Barf bag is in the seat pocket in front of you.

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Risky breath

BREO is an inhaler. They say, for people with COPD. They diligently point out that BREO is NOT for people with asthma. Studies indicate that used for asthma, it carries a risk of death. OK, thanks.

Then, in the next sentence, they say about this treatment they’re offering for COPD, “It is not known if this risk (possible death for asthma sufferers) is increased with COPD.” Wha? I ask again, should pharmaceutical companies be allowed to market products whose trials indicate a possibility of death? Inquiring minds want to know.

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Kudos for NewDay USA

On the other hand, NewDay USA, a mortgage company specializing in financing veterans, is smart. They feature a spokesman who is a Marine and a veteran sitting at a kitchen table. He describes their offering in plain English with a convincing message and straight-from-the-shoulder style. I almost called. Another ad features Cal Ripken Jr., the Orioles’ MVP who broke Lou Gehrig’s long standing record with 2,632 consecutive games. Great choices for a financial product to this market.

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Why should geezers have all the fun?

Have you noticed how some of the couples in the Cialis ads are getting younger? That’s one way to expand the market. What’s next, an ED merit badge?

Speaking of which, is that the same woman in the Cialis and Xarelto ads? Is she a sex therapist? Or are there ED groupies?

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I don’t understand the pricey Lexus awarding itself with an “F” for excellence…or something. Remember F? Good job, Lexus.

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