George Duncan

Marketing copywriter/consultant, author

Update this, Facebook

From Watch Your Ads — A media memo by George Duncan

An item in The Week magazine (8/30, page 20) notes:

The more time you spend on Facebook, the more unhappy you become. A new study by University of Michigan researchers has strengthened a growing body of research showing that frequent use of the social-networking site leads to feelings of envy, sadness, loneliness and anger. Further, social psychologist Ethan Kross tells TheAtlantic.com “…rather than enhance well-being, we found that Facebook use predicts the opposite results – it undermines it.

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ThinkProgress: 10 habbits that will get you broke:

  1. Don’t hang with wascally wabbits.

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DON’T YOU JUST LOVE THE LUMBER LQUIDATION AD? I KNOW I DO!

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Jump’n for Fiber

Judging from their ad, Phillips wants us to jump on a trampoline to enjoy better “regularity” with their fibrous Gummies. That’s one way to loosen up.

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Who’s got it, who’s got-gaaaack!

VW’s parrot squawks “who’s got it, this guy — who’s got it, this guy,” until the woman in the scene looks like she’s about to strangle him. I wish she’d hurry up.

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Hey all you newsreaders and brain dead TV personalities, the damn word is pronounced “repreeze,” not “re-prize.”  It means to play again. And while you’re at it, a person’s wages can be “garnisheed” by the IRS, not “garnished” unless you want to put a sprig of parsley on them.

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How do you like the Tums ad with people’s food slapping them in the face? Me neither. On the other hand, the new Infinity ad with the Orwellian lines of people strictly conforming to a “Big Brother”-like message is a masterpiece!

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Whew!

Comcast had a major surge last night.  Blew the TV – which rebooted automatically. As I’m working today, however, I discover I’m disconnected from the Web. Reboot this, reboot that. Nada. Call Comcast. Wait. Hi. Yadda yadda. OK, try this. Hugger-mugger 1, hugger-mugger 2, hugger-mugger 3. No dice. Probably need a service call. How much is that? $99.95. What a relief! I thought it might run $100!

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Will the real Carrie Brownstein please stand up?

Amex has a cool ad out now. Carrie Brownstein – I assume a performance artist – recreates herself as three different characters. One is a guy getting ice cream from a street vendor, one is a slightly off-center girl discovering a cache of vinyl records in a shop (she bites into one), and the third is a mom and kids in a stupermarket buying a 50 lb. jar of peanut butter (don’t judge me by my peanut butter, she tells the checkout guy).  Neat work. A little surprising, however, to see American Express stooping to prepaid cards.

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Keep the beer. I’ll take the glass, thanks.

Have you ever seen more hogwash than the Stella Artois beer ad? That’s one way to stay anonymous. Feature the glass. Maybe the Dos Equis guy will switch.

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Don Draper, report to Creative!

When will the MadMen understand that their great ad idea may only serve to draw attention away from the product, not toward it.  A current example is Toyota’s chameleon ad that scares the hell out of a dealer’s salesperson. She jumps on a box to escape the beast which apparently goes missing in the office. Great. It’s some dumbo’s attempt to underscore the colors the Toyota comes in, if you can recall that in all the rigmarole. What’s more, who buys cars by color? Women. Who are they scaring to death in the ad? A woman. Go figure.

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Keep clickin’

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